In the month or so since Google+ hit the public, many people have hoped that the company would give into arguments that their real name rule infringes on privacy rights; privacy is what Google+ hopes to outdo Facebook at accomplishing. But Google has made it clear they have no interest whatsoever in backing off from their insistence that names be real on G+.
Take them for their word, because for G+ to succeed it has to create an environment where the fake profile is virtually impossible to exist. That’s because for G+ to outmaneuver Facebook it must find an edge in social media marketing. Google might be establishing itself in the mobile device industry and cloud computing services, but at the end of the day the guys and gals at Google know they make their money through internet advertising. For G+ to not become another Buzz, they have to beat Facebook at its own game of social media marketing profiteering.
Google sees their chance in the ability to prevent G+ from turning into the wily unregulated mass network that Facebook has become. Once upon a time, the Facebook user-base was carefully regulated; you originally had to be enrolled in college and a friend had to add you, you couldn’t just join. Then they stopped caring as much as they did. The result was millions upon millions of users, but among them plenty of fake profiles. Google wants to never let G+ get to that point while still achieving that number of users.
The rub lies in the ability for social media marketers to get a better idea of where their marketing money is going. Right now, X amount of marketing funds aimed towards using Facebook is wasted on the unknowable number of fake profiles out there that don’t represent real people, or more specifically, don’t assist with the data mining of real people. If Google+ can attain the reputation of having a pure user base, then they know social media marketers will be more willing to focus their spending on the social network with a higher quality of data.
Take a lesson from Google when it comes to internet marketing; mining the details of someone’s identity for marketing purposes always starts with making sure you get the name right.
Source: Techiemania
Posted in: G+,Google+
